Google is coming to clean up the web and make it more user-friendly. Their newest update took effect on 15 June 2021 and should complete later this year in August. This means that if you want your website to rank higher than others when Google searches come through, then we’re here as an answer!
Google strives for the best UX possible with its latest update, and it’s here to help website owners do their part. Google Page Experience is a roadmap of technical metrics that provides clear directions on what needs improving in order to increase SEO rankings. This information can be used by both small businesses as well as large corporations looking to improve user engagement while also increasing revenue potential through web sales or interactions from ads clicked on search engines like Google.
You can’t go wrong with Google. By writing this blog post and adding this checklist, our hope is to help you get a grasp of the basic principles of Core Web Vitals as well as other Google page ranking elements! If your website isn’t performing as it should be in search engine rankings, there is hope yet. We are going to mention the tools to measure these new search ranking factors on your own site while giving advice for improvement tips along the way!
Google’s algorithm update is coming and it will have major effects on your site. It’s important to be ready for the change, so use our expert checklist of what you need in order to do well!
So, What Is Google Page Experience?
Google’s Page Experience update will reward web pages that have a really good user experience with rankings boosts over other competitors. This new algorithm change is expected to be released in the coming weeks and has the potential of influencing how people behave on social media as well, which could lead to more positive interactions for all users online.
User Experience: What Is It?
User experience cannot be measured by one sole factor. There are many facets that contribute to the overall user’s satisfaction with a website, including visual design and navigation. It is important to keep in mind what makes your site unique when creating a good UX because it will make or break you as an entrepreneur!
User Experience refers to how visitors interact with websites–all of their senses can play into this interaction from sight and sound all the way down to touch. This means there needs some creativity for web designers who want users’ entire being engaged on their page so they’ll not only enjoy themselves but actively return again later on.
Awesome user experience design can be measured relatively easily by the Google Core Web Vitals. The report will show you how well your site is performing and if there are any problems with it from a usability perspective in order to improve for the next time around, so take some time now to look at that!
How Does This Google Update Affect You?
Google’s latest update is sure to shake things up for many sites. With responsive web design and specific technical SEO, you can prepare your site for the shift in ranking factors that Google has announced. However, there are other important aspects of UX designs and content worth considering as well – like page speed or keyword relevance that will still be ranked by Google’s algorithms after this change goes into effect so make sure you’re prepared!
Core Web Vitals and Page Experience Checklist
Google has a history of releasing Google search updates without a warning, giving SEOs little to no warning. This time around Google gave us more than 12 months to prepare for this major algorithm update which is something you don’t see often from them. Also, expect it will take some serious work on your end if you want to keep up and not get left behind by these changes.
Google’s Page Experience report is a comprehensive way of analyzing and testing your website to ensure you are reaching the best possible outcomes. It combines elements from its Core Web Vitals page with any other Google user experience signals that might be relevant for enhancing the visitor’s web-surfing experience, such as ad quality or site speed.
Before we address that, take a look at the checklist below:
Google Page Experience Checklist:
- Cumulative Layout Shift (CLS) has a score of less than 0.1
- Page input delay is less than 100 milliseconds
- Main page content loads in less than 2.5 seconds
- URLs pass the Mobile-Friendly Test tool
- No failing URLs on the Mobile Usability report
- URL Page Speed Insights has a score of 90 or higher
- The website passes the Safe Browsing site status checker
- Security Issues Report has no issues detected
- No failing URLs on the Google Core Web Vitals report
- HTTPS security implemented and zero mixed content errors
- The website has relevant content, useful and readable
- Zero intrusive interstitials or pop-ups
- Use responsive web design
- Make the quality of your website content a priority
- Use Upgraded website hosting
- Reduce the number of page requests
- Keep your website up to date
- Make sure media elements are optimized
- Compress your large files
- Repair any redirects and broken links
- Monitoring your Page Experience report daily
- Use third-party apps to reduce web page load time
- Contact a technical SEO company to run an audit of your website
Google’s new algorithm update is a monumental achievement for the future of web browsing. It tackles two very important questions: what does user experience look like in 2021, and how will it change our lives? We can see Page Experience as one of the most significant changes to SEO since 2018 when Google made page speed ranking factors on mobile search- meaning that sites with fast loading times have an advantage over those without.
Google’s latest update can be intimidating but you will benefit from an improved strategy that incorporates technical SEO. Google updates are not easy, just as website owners discovered when the page speed was updated for the first time and all their efforts paid off in improving search ranking.
What Google Ranking Factor To Start With
Over the course of 15 to 40 days, it is possible to optimize your website for search engines. However, you need to prioritize which signals are most important and focus on those first so that other aspects can be worked out later in-depth.
We Recommend Focusing on These 3 Website Elements:
- User Experience Design
Developing mobile-friendly websites and maintaining your Page Speed Insights score are quick solutions, but to keep up with ever-changing standards of user experience you’ll need long-term plans as well.
2. Responsive Website Design
The more and more people go mobile, the less your site visitors will be able to view content on their desktop. Websites can be difficult to design because they have to work with different device dimensions, but responsive web design allows you one site for all devices.
3. Page Load Speed
You might already know that website speed is important, but you may not have known it can even affect Google’s Page Speed Insights. So much so, in fact, that every second of delay will negatively affect your page speed and site loading time. If this sounds like something you want to avoid at all costs then check out the easy-to-use Google performance test tool for website page speed load times: Page Speed Insight!
How Our Technical SEO Expert Can Help
Remember this: Google’s guidelines and ranking signals are always changing. With the release of its newest update, it is clear that page speed has become an inextricable part of SEO. The same can be said for Page Experience because as time goes on, we’re sure to see a variety of changes coming from all aspects of Google’s business model – with what best serves the user is the number one priority.
A technical SEO agency would best help you assess your website, utilize tools to measure Core Web Vitals, and create a plan on how to improve them. We have a team of experienced experts who are able to leverage their knowledge with the latest and greatest technologies.
Websoftware has been understanding the needs of businesses large and small and providing them with a range of services since 1997. We offer professional technical SEO services, responsive web design, and development to place your website in the best position for Google’s Page Experience Update!
Contact us today to discuss how we can help optimize and strengthen your website. We’ll help you with everything from getting the most out of Google Analytics, boosting page rank, or making sure that all customers have a smooth checkout process when they’re ready to make their purchase!