This is the Straight Talk About SEO. SEO can be transformative; it can elevate your sales to new levels and can literally shift a small company to a business leader in a very short time (but never in 2 months, that’s just not realistic).
How much should I be paying for quality SEO? All together, highly effective SEO boils down to putting in the hard work and the hours to do the job right. Do I sound like I am saying “Effective SEO costs a lot”? Well, maybe so, but the reality is that $400 a month SEO is just not going to do the job. Save your money, because no advertising at that level is going to transform your business.
What happens when you buy bad SEO? So, when business owners purchase SEO and select a less experienced SEO for a low price, a few things happen. First, your new digital agency is simply going to put in fewer hours–they aren’t going to lavish your business with free SEO work, right? SEO is a competitive enterprise: Google and the other search engines are rating your website against your competitors. More time and effort means more effectiveness. Couple this with the fact that inexperienced SEOs don’t really know WHAT to do and you have a recipe for wishy-washy performance.
Google actively recruits the brightest minds on earth to work on its search engine. Google search is spectacularly complex, and so the act of optimizing a website for search engine performance is not child’s play. A few hours a month and some half-hearted spam links are not going to initiate the transformation that you want for your business.
How do I choose the right SEO services company? Talk to them, see if they promise the world. Let them tell you that their prices are the cheapest around. Because cheap SEO is exactly what it is, cheap. Chances are they will build you cheap links that will destroy your business, because they are not getting paid enough to create good links. Don’t get us wrong, our pricing is something you can afford, we are just not cheap.