Featured story
A personal injury firm: we rebuilt their site and ran their SEO and Google Ads for 9 years.
Read the full storySigned cases per month
Before20–30
After~100
Over 9 years, while we ran their marketing.
PPC management · Central Florida
Google Ads that
bring in leads, not just clicks.
PPC and Google Ads management for small businesses in Central Florida. We target people searching for what you do right now, and we track what every dollar brings back.
See if we're a fit
Already running ads?
Get an ads audit for $150Most ad budgets leak.
Paying for searches that have nothing to do with your business. Sending every click to your home page and hoping. Campaigns set up once and never touched again.
It's easy to spend money on Google Ads. It's hard to make it back.
What PPC management includes
Every dollar pointed at a lead
Where the dollar goes
- SearchSomeone looks for what you do
- Your adOnly on searches that fit your business
- Landing pageBuilt for that ad, not your home page
- Tracked leadEvery call and form fill counted
01
Google Search Ads
Show up at the top of Google when people search for your service.
02
Local Services Ads
The "Google Screened" listings at the very top of local searches. You pay per lead, not per click. We set them up and manage them for you.
03
Retargeting
Stay in front of people who visited your site but didn't reach out yet.
04
YouTube and social ads
Video on YouTube and targeted ads on Facebook, Instagram and LinkedIn when your customers are there.
05
Landing pages that convert
Ads that send people to a page built for that ad, not your home page. We build websites too, so this is part of the job, not an extra vendor.
06
Local targeting that fits your market
Daytona Beach is seasonal and tourist-heavy. Lake Mary and Orlando are competitive. DeLand runs on trust. Your targeting and your message should reflect where your customers are.
The honest part
It's your ad account. Always.
Some agencies run your ads in their own account, so when you leave, your history and data stay with them. We don't. You own the account; we manage it. If you ever leave, everything stays with you.
What that means
Your ad budget is yours to set. It's separate from our management fee, and you see exactly where it goes.
- You own the account
- We manage it
- Your budget is separate from our fee
- You see where every dollar goes
- If you leave, everything stays with you
How it works
Audit
We go through your current account (if you have one) to find wasted spend.
Build
Tightly targeted campaigns, ad copy written for your customers and landing pages built to convert.
Launch and track
Calls and form fills tracked, so you know what each dollar brought back.
Improve every month
A monthly report and call: what worked, what didn't, what we're changing.
What clients say
"Websoftware gave us a stunning site, a smart SEO plan, and walked us through PPC like pros."
Straight answers
How much ad budget do I need?
It depends on your industry and location. A lawyer in Orlando pays far more per click than a bakery in DeLand. We'll recommend a budget big enough to learn what works, and tell you honestly if yours isn't.
How much does PPC management cost?
Monthly marketing starts at $1,500. Your ad budget is separate. Already running ads? An ads audit is $150. What a PPC manager actually does
Should I do Google Ads or SEO?
Ads bring in leads right away. SEO takes months but keeps working without paying per click. Most businesses do best with both.
Do I own my ad account?
Yes. Always.
Should I hire a Google Ads consultant or an agency?
Here you get both. I build and run your campaigns myself, the way a consultant would. And because we also build websites and run SEO, your ads, landing pages and tracking all work together.
Want to know where your ad budget is going?
Send me your account. I'll tell you what's working and what's wasted.
See if we're a fitCurrently taking on new clients. Never more than 15.