Anyone can put lipstick on a pig. But, websites designed to convert are game-changers. As an extension to excellent branding, your website is the face of your business and should leave a lasting impression for those trying to find you. It should deliver a delightful user experience (UX) that ultimately increases revenue for your business through your potential customers or clients. Effective websites should combine user-centered design elements with compelling storytelling and search engine optimization. As well as focusing on your business goals and guiding visitors to take the next step in engaging with your business, whether they are purchasing a product, filling out a contact form, or booking your services.
Whether you’re coming to us with an outdated website or starting completely from scratch, our team will dive into a research process that includes the necessary steps to ensure and effective design from the start. These steps include:
Armed with these essential insights we’ll develop a strategic plan of action for your new website design to ensure your most vital online engagement tool is contributing to your bottom line at the highest level.
At Websoftware we approach website design with a content-first approach. It’s hard not to in the days of Google searches being the most significant method of your target audience finding you. With this in mind, our digital marketing specialists and creative strategists come together to find the right mix of design and information architecture that presents your visitors with the right content at the right time along their path. This process includes:
The overall result of this website content strategy is a website layout that is intuitive, accessible, and easy-to-navigate. This ensures visitors are able to access the most important information easily.
This is where website design gets fun! We’ll begin our artistic phase with a style guide that outlines how the website will incorporate your brand’s personality through color, imagery, typeface, and iconography. This could include:
The finalized style guide sets the tone for your new website design and then becomes your brand book for use in other digital collateral or print materials. Boom! This keeps your business looking fresh, professional, and consistent.
The next phase of our process will be to present wireframes and static page mockups so that you can see everything come together.
At Websoftware we’ve adopted a modular and professional web design strategy that allows your website to evolve and scale when you’re ready to do so. While we don’t usually design a mockup for every page that your site will include, we’ll be sure to include the most vital pieces of functionality with examples of how these features come to life in your custom website designs. This includes form designs to map styling and video headers to custom animations.
We would love to sit down and brainstorm with you about your website design project. With every project, we develop a custom-tailored plan and design to fit your needs
At Websoftware, we take a strategic approach to relatively affordable website design, that not only looks amazing but ensures that your business goals are met. Your website should visually represent the personality of your brand while making it simple for your customers to interact and find the information they want.
By building a solid foundation based on web design and development best practices and your previous website engagement data, our team gives you the launchpad for building your website’s effectiveness in the major search engines. Beyond launch, we will actively monitor website user behavior, establish new performance benchmarks, and make design or functionality recommendations to improve the conversion rates on a regular basis.
Our focus is on making data-driven and user-centric design decisions that effectively reduce friction along the path to conversion, while also building a product that beautifully represents your brand.