Digital marketing agency — DeLand, FL

We take on
15 clients.
Not 150.

Websites, SEO, Google Ads and streaming TV ads for Central Florida service businesses. 20 years in. I handle every account myself, and I'll tell you the truth even when it costs me the sale.

Fig. 01 — The whole roster

Taking on new clients

  1. Taken01
  2. Taken02
  3. Taken03
  4. Taken04
  5. Taken05
  6. Taken06
  7. Taken07
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  9. Taken09
  10. Taken10
  11. Taken11
  12. Taken12
  13. Yours?13
  14. Open14
  15. Open15

Fig. 02 — A 150-client agency

Same scale. There, you're one of these dots, and whoever sold you isn't the one doing the work.

  • Websites
  • SEO & AI search
  • Google Ads
  • Streaming TV
  • AI automation

Small on
purpose.

Why the cap matters

Big promises on the sales call. Then a junior account manager, a report full of jargon, and the same playbook they run for everyone else. Your leads didn't move. Their invoice did.

You work with me, not an account manager.

I've done this for 20 years and I personally handle every account. When you call, you get the person doing the work.

15 clients, maximum.

That's how many businesses I can know well enough to get results for. AI lets a small team do big-agency work. It doesn't let one person care about 150 clients.

One team for everything that brings in leads.

When something isn't working, there's no finger-pointing between vendors. There's one person to fix it.

It starts with
your website.

It doesn't end there ↓

Your website, search, Google Ads and streaming TV ads all work together, run by the same person.

03

Google Ads (PPC)

Reach people searching for what you do right now, and track what every dollar brings back.

04

Streaming TV & audio

Your ad on Hulu, YouTube, Paramount+ and Spotify, aimed at the people you want as customers.

05

AI automation

Automate the follow-up, scheduling and busywork that slows your team down.

Results, not adjectives

Case file: a personal injury firm.

  • 8 attorneys
  • Website rebuild
  • SEO + Google Ads
  1. 01

    The problem

    Their last agency hid pages for other businesses inside the firm's own website, using it to build links for someone else. They were paying for it.

    Audit finding: three pages on the firm's website marked 'not yours', pages for other businesses hidden inside the firm's site.
  2. 02

    The fix

    We told them it had to be rebuilt.

  3. 03

    The next 9 years

    We ran their SEO and Google Ads.

That happens more than anyone admits.

Signed cases per month: about 100 a month, up from 20 to 30.Annual revenue: about $13 million a year, up from about $3 million.

Revenue grew while we ran their marketing.

9Years

More clients, in their words.

“Websoftware didn't try to sell us every service under the sun. They listened, recommended what we actually needed, and delivered.”

Tyler PostFishinology

“Our old site was outdated and invisible, now we're ranking on page one, and our leads have doubled.”

Bill JacksonElite Medical & Wellness

“We had a great brand, but no digital presence... Our brand is finally getting the recognition it deserves.”

Jessica Moore1040.com

Honesty, with receipts

Things we've
told clients:

They askedReceipt #01

“Get us to #1 on Google in a month.”

No.

Nobody can honestly promise a specific ranking by a specific date. Anyone who does is guessing or cutting corners that get sites penalized. We set goals we could measure and hit: technical fixes, content, qualified traffic and conversions.

They askedReceipt #02

“Just copy our biggest competitor.”

No.

Their strategy was built for their audience, their budget and their funnel, not yours. We figured out what was actually working for them and built a version that fits your business.

How it works

What happens after
you reach out.

  1. 1

    Intro call

    We talk about your business and what's not working. If I'm not the right fit, I'll tell you.

  2. 2

    Audit

    I dig into your website, search presence and ads to find what's costing you leads. If we work together, the audit is built into your plan.

    Just want the audit? It's $150.
  3. 3

    Proposal

    A plan with clear goals and a clear price. No surprises later.

  4. 4

    Kickoff

    We get to work. Every month you get a report and a call to walk through it.

Brian Barnes, owner of Websoftware

Hi, I'm
Brian.

Who you'll work with

20 years in digital marketing and web design. One person on your account.

I'm Brian. I've spent 20 years in digital marketing and web design, and I'm an OMCP-certified marketer. I run Websoftware out of DeLand and work with service businesses from Daytona Beach to Orlando.

  • OMCP-certified
  • Based in DeLand
  • Daytona → Orlando
More about how we work ↗

FAQ

Straight
answers.

How much does it cost?

Monthly marketing starts at $1,500, and it includes your website's hosting and maintenance. If you run ads, your ad budget is separate and you decide how much to spend. Websites are priced by project. Want an outside look first? A standalone audit is $150.

Do you guarantee rankings on Google?

No. Nobody can honestly promise a specific ranking by a specific date, and anyone who does is guessing or planning shortcuts that get sites penalized. What I commit to is goals we can measure: technical fixes, content, qualified traffic and leads.

Why only 15 clients?

That's how many businesses I can know well enough to get results for. Before AI, the cap was 5. AI lets me do the work of a much bigger team, but I still check every piece of work myself, and past 15 I'd be the kind of agency my clients left.

We already have an agency. Should we switch?

Maybe not. For $200 I'll review what your agency is doing and tell you honestly whether it's working. If they're doing a good job, I'll tell you to stay.

Do you only work with businesses in DeLand?

No. I'm based in DeLand and most of my clients are service businesses from Daytona Beach to Orlando, but I work with clients outside Central Florida too. Meetings are by video, so you don't need to be down the street.

What is AI search optimization?

More people now ask ChatGPT and Google's AI for a recommendation instead of scrolling search results. AI search optimization is structuring your content and business information so those tools understand what you do and name you in the answer. It's part of our SEO work, not a separate service.

Currently taking on new clients. Never more than 15.

Want to know if we're a fit?

Tell me about your business. If I can help, I'll show you how. If I can't, I'll tell you that too.

See if we're a fit